Our Story
Cool Flo’s journey began in 1989 when the three Carter brothers attended their first VW show and instantly caught "the bug." Growing up in a close-knit family, the Carters shared a love for classic retro rides and the great outdoors, following in their father’s footsteps. It was only natural that Volkswagens and other classic vehicles became a shared family passion.
1989 also marked a pivotal moment in the rise of the dance music scene in the UK. The synergy between this vibrant music scene and VW festival culture was immediately evident.
What truly captivated the brothers wasn’t just the cars or the music, but the friendships, sense of community, and the lifestyle that flourished at these events. This intersection became the foundation of the Cool Flo brand. Recognizing an opportunity to capture and share this spirit, the Carter brothers established Cool Flo Clothing creating a range of high-quality apparel and accessories for those who love to live a life on the move.
Carter Bros winning a trophy with a fully restored 1954 VW Bus at Spa Francorchamps, Le Bug Show
How we do things at Cool Flo
At Cool Flo HQ, the brothers personally oversee every aspect of product design, from initial concepts, product sourcing to production. The product portfolio features retro-inspired apparel and accessories, with the iconic Cool Flo script, drawing inspiration not only from the VW festival scene but also from the broader lifestyle of outdoor adventure. Bold, vibrant designs capture the essence of mid-20th century culture across the UK, USA, and Europe, and the Cool Flo shop stocks a broad range of caps, tees, hoodies and sweats and other accessories.
Cool Flo today
The Carter Bros' annual ski and boarding trip now in its 18th year!
Where’s your Flo taking you?
