Clockstock Artist Chill-out Zone 2024
January 30, 2025
Clockstock Artist Chill-out Zone 2024 - A Case Study
The Challenge
Clockwork Orange sought to create a dedicated space for artists, their friends, and family to relax, connect, and unwind before and after their DJ sets at Clockstock, their outdoor dance music festival. For the second consecutive year, they approached Cool Flo to collaborate on this project. The goal was to provide a unique backstage experience that celebrated the Clockwork Orange brand, with bespoke Cool Flo branding and new Clockie merchandise.
About Clockwork Orange and Clockstock
Founded by Danny Gould and Andy Manston, both revered figures in the dance music scene, Clockwork Orange has been a defining force in electronic dance music for over 30 years. Known for its connection to the essence of the 90s rave scene, Clockwork Orange has cultivated a loyal and passionate fan base, hosting sold-out events worldwide. Their flagship festival, Clockstock, is a celebration of that legacy, bringing together the best artists from 30 years of dance music.
Danny Gould and Andy Manston, Clockwork Orange
The Project
Following the success of the 2023 collaboration, Cool Flo was invited back to enhance the artist experience at Clockstock 2024. This year's festival was set to be even bigger and better, with a new venue at Boughton Farm, allowing for a more ambitious setup. The event featured over 70 of the world's top dance music DJs and a classical orchestra, spread across eight stages from 11 a.m. to 11 p.m.
The Solution
Building on insights from the previous year, we focused on creating a comfortable, functional, and visually engaging 'artist zone' where DJs could relax and connect with friends old and new, while also providing an opportunity for social media content creation. Starting with the site plan, we worked with the Clockwork Orange logistics team to select a prime location for the chill-out zone, offering easy access to all the main stages.
This year, we were able to enhance the space further by the addition of a manned bar offering refreshments and fulfilling specific DJ rider requests, managed by Emma Lane, Artist Liaison and Backstage Manager for Clockwork Orange events. Pre-event we worked closely with Emma to create a vibrant, branded space infused with a chilled Cool Flo vibe.
To capture the spirit of the festival, our flagship custom-made Cooler served as the central feature of the chill-out zone, functioning as a visual centrepiece and a popular hub for private and publicity photos, as well as space to escape and relax with friends.
Merchandise Collaboration
In collaboration with Danny and the Clockwork Orange team, we had developed a special line of merchandise to celebrate their 30 year anniversary in 2023. The range included trucker and baseball caps, tees, and hoodies, all featuring the ‘Clockwork Orange 30th anniversary’ logo. In 2024, we built on that momentum, creating a new range of branded caps, tees, sweats and hoodies: shop Clockwork Orange.
Clockwork Orange Trucker from the 2023 'C30 Anniversary' range
Additionally, we were thrilled to receive bespoke orders from DJs who had received an exclusive Clockwork Anniversary edition cap in 2023. Working closely with these artists, we created custom trucker, snapback, and baseball caps featuring their unique logos and designs
DJ Brandon Block Trucker Cap, Heather Grey with white embroidered logo
DJ Master Pasha Snapback Baseball Cap, Charcoal Grey with embroidered logo
Event Day Execution
On the event day, we worked closely with Emma and her team to maintain a seamless flow of artists through the chill-out zone, ensuring everything ran smoothly and that the artists were well taken care of. This allowed us to capture interviews and create content with DJs, contributing to the event's rich media archive. High-profile artists such as Hannah Wants, Low Steppa and Gok Wan participated, adding their energy and personality to the space. At one point in the afternoon, the space hosted around 80 people, and it was an incredible moment to witness 30 years of some of the most influential figures in the dance music scene coming together in the Clockwork Orange/Cool Flo artist chill-out zone, enjoying the atmosphere and vibe we had worked so hard to create.
DJ Hannah Wants, Clockwork Orange/Cool Flo Artist Chill-out Zone, Clockstock '24'
Gok Wan MBE, Clockwork Orange/Cool Flo Artist Chill-out Zone, Clockstock '24'
Outcome
The Clockstock 2024 artist chill-out zone was a resounding success, providing a welcoming environment where artists could unwind, reconnect and network. The feedback from artists and the Clockwork Orange team was overwhelmingly positive, and the collaboration between Cool Flo and Clockwork Orange continues to grow. We’re thrilled to look ahead to future projects with this incredible team.
